Marketing
Now as a tested and proven strategy for reaching customers, search engine marketing
presents a growth opportunity for almost every business or organisation.
What We Do
- Help businesses connect with individuals searching for a product or service
- Recommend ways to maximize website focus on identified goals
- Increase website traffic and visibility to increase online conversions
- Market to online customers who are in the purchasing stage
How We Do It
Website Technical & Conversion Analysis
Our search engine marketing experts’ comb through a website from top to bottom and
front to back looking for technical roadblocks and stolen potential. Like a living
organism, every page of a website should work in harmony together to bring about
the highest conversion rate possible. Our strategist will not only make recommendations
with human visitors in mind, but search engines as well.
Marketing Analytics Installation & Setup
Every path of every visitor on a website can be tracked and measured. Our online
marketing team uses fully-featured web analytics software to track almost everything
about website visitors (how they arrived at the site, where they went, what they
did, etc). With a web analytics package in place, we can accurately measure how
many website goals are being accomplished. With this information, ROI for any online
marketing strategy can be clearly seen.
Common website goal examples:
- Product Purchase
- Service Signup
- Lead Form Completion
- Download Whitepaper
- Email Subscription
Search Engine Optimization (SEO)
Millions of Internet searches are performed every day, resulting in thousands of
transactions and business connections each day. If searches aren’t finding you,
they are finding your competition. NMG offers search engine optimization services
to put your website in its proper place. Our SEO methods are safe, practical and
strategic. With long-term planning and a sound website strategy, our SEO consultants
can rank for even the most competitive key terms. To learn more about our SEO services,
click here.
Pay Per Click Advertising (PPC)
In addition to search engine optimization, pay-per-click advertising can be used
to reach online customers who are actively searching for a product or service. In
fact, search engine marketing has quickly become a multi-billion dollar advertising
medium. In 2006, marketers voted PPC advertising the top performing medium, trumping
radio, television, print and other traditional mediums. No other medium can catch
users at just the right time – in the buying stage.